Alejandra Ruiz
Toronto-based specialist with 10+ years leading market expansion and commercial restructuring across North America and Latin America.
Strategic Pillars
[ 01 — 04 ]Market Expansion
Entry and scaling strategies for brands moving between LATAM and North America. Localization analysis, competitive mapping and retail channel openings.
B2B Lead Generation
High-conversion commercial funnel architecture for complex enterprise solutions and industrial distribution.
Brand Positioning
Turning operational value into market authority. Unified messaging for bilingual EN/ES audiences.
Commercial Consulting
Audit and optimization of sales teams, budgets and operations for SMBs and enterprises like EGLO Chile.
Professional Journey
A decade of operational leadership and strategic consulting between Chile and Canada.
Restaurant Administrative Manager
Mexhico Foods Inc · Toronto
End-to-end administrative operations: finance, HR, payroll, procurement, inventory and commercial for an 8-person team.
Marketing Consultant & Co-Founder
Soluciones Comerciales UM Spa · Chile
B2B strategies for Walmart Chile and Stradivarius. Stradivarius and Bershka expansion to 40+ retail locations. +35% in regional sales.
Sales & Marketing Manager
EGLO Chile Illumination
Digital, corporate and 15+ retail channel commercial leadership. +60% sales growth, 11 new commercial spaces, –13% in operating costs.
Academic foundation and certifications
Bachelors in Business Administration
Digital Marketing specialization
Duoc UC · 2024
Management Marketing Certification
Executive program
Universidad de Chile · 2019
International Trade Seminar
International trade
Universidad Católica de Chile · 2015
English for Business Communication
In progress
University of Toronto · 2024–