Alejandra Ruiz
Toronto-based specialist with 10+ years leading market expansion and commercial restructuring across North America and Latin America.
Strategic Pillars
[ 01 — 04 ]Market Expansion
Entry and scaling strategies for brands moving between LATAM and North America. Localization analysis, competitive mapping and retail channel openings.
B2B Lead Generation
High-conversion commercial funnel architecture for complex enterprise solutions and industrial distribution.
Brand Positioning
Turning operational value into market authority. Unified messaging for bilingual EN/ES audiences.
Commercial Consulting
Audit and optimization of sales teams, budgets and operations for SMBs and enterprises like EGLO Chile.
Size matters
Differentiated strategic frameworks for every business life cycle.
For SMBs
Efficient growth models, digital transformation and professionalization of commercial leadership.
For Enterprises
Market diversification, cost-reduction strategies and multi-region commercial pipeline management.
Professional Journey
A decade of operational leadership and strategic consulting between Chile and Canada.
Restaurant Administrative Manager
Mexhico Foods Inc · Toronto
End-to-end administrative operations: finance, HR, payroll, procurement, inventory and commercial for an 8-person team.
Marketing Consultant & Co-Founder
Soluciones Comerciales UM Spa · Chile
B2B strategies for Walmart Chile and Stradivarius. Stradivarius and Bershka expansion to 40+ retail locations. +35% in regional sales.
Sales & Marketing Manager
EGLO Chile Illumination
Digital, corporate and 15+ retail channel commercial leadership. +60% sales growth, 11 new commercial spaces, –13% in operating costs.
Academic foundation and certifications
Bachelors in Business Administration
Digital Marketing specialization
Duoc UC · 2024
Management Marketing Certification
Executive program
Universidad de Chile · 2019
International Trade Seminar
International trade
Universidad Católica de Chile · 2015
English for Business Communication
In progress
University of Toronto · 2024–